Marketing Workshops

becoming successful through education

AVAILABLE WORKSHOPS

Writing Yourself into the Equation: Marketing Yourself as a Writer

Defining Your Writing Brand

Crafting Your Author Bio & Elevator Pitch

Building Your Writer’s Platform

Creating a Content Strategy

  1. Author Brand

Think about your writing style, themes, and the personal experiences or perspectives that inform your work. What sets you apart from other authors?

  1. Identifying Your Target Audience

Think about the readers who would most connect with your work. Use the prompts below to brainstorm your target audience:

  1. Developing Your Author Bio & Pitch

Use the space below to start developing a short bio and pitch for your author persona and work.

  • Author Bio:
  • Author Pitch:
  1. Marketing Strategies: Platforms and Approaches

Brainstorm which marketing platforms you want to use, based on your target audience. Below, list the platforms that you feel best match your style, and how you could use them to reach readers.

  1. Imagining Your Ideal Reader’s Journey

Think about how your reader discovers your work, engages with it, and becomes a loyal fan. 

Storytelling to Brand and Market

Crafting Your EPK

EPK Essentials: Crafting Your First Electronic Press Kit
Length: 60 minutes

• Who: Ideal for artists new to the concept of an EPK.
• What: This crash course introduces what an EPK is and why it’s vital for promoting your work in the professional world.
• Why: Learn how to present your creative identity to industry professionals, festivals, and media with a professional edge.
• How: A guided walkthrough of the essential components of an EPK (bio, portfolio, photos, links). Includes templates and examples.

Beyond the Basics: Polishing Your EPK for Maximum Impact
Length: 120 minutes

• Who: For artists who have a basic EPK but want to refine and elevate it.
• What: This hands-on session focuses on optimizing your content, improving visual appeal, and aligning your EPK with your brand.
• Why: Stand out in a crowded industry by ensuring your EPK is compelling and professional.
• How: Exercises on writing a standout artist bio, selecting impactful visuals, and streamlining your layout for clarity.

The Complete EPK Bootcamp
Length: 440 minutes (full-day workshop)

• Who: Artists seeking to create a professional-grade EPK from scratch or overhaul an outdated one.
• What: A deep dive into building a polished, effective EPK tailored to your artistic field.
• Why: Comprehensive, hands-on guidance ensures you leave the workshop with a finished or nearly finished EPK.
• How: Includes guided content creation, real-time feedback, and a peer-review session.

Digital Storytelling: Creating Compelling EPK Videos
Length: 120 minutes

• Who: Artists looking to add  add dynamic video content to their EPKs.
• What: Learn how to create, edit, and embed compelling video reels, performances, or trailers in your EPK.
• Why: Video is a powerful way to connect with audiences and showcase your work effectively.
• How: Step-by-step guidance on scripting, filming, and editing a short video using accessible tools.

Pitch Perfect: Delivering Your EPK to Get Noticed
Length: 60 minutes

• Who: Artists ready to distribute their EPKs and make professional connections.
• What: Focuses on outreach strategies, pitching techniques, and industry etiquette.
• Why: A strong EPK needs equally strong delivery to make an impact.
• How: Mock pitches, email crafting exercises, and personalized feedback.

Sample EPK

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