becoming successful through education
AVAILABLE WORKSHOPS
Writing Yourself into the Equation: Marketing Yourself as a Writer
Defining Your Writing Brand
Crafting Your Author Bio & Elevator Pitch
Building Your Writer’s Platform
Creating a Content Strategy
Creative Writing for Marketing, Advertising, and Branding
Understanding the role of storytelling in building a brand.
Crafting persuasive and emotionally resonant marketing copy.
Writing for various media platforms, including social media and print.
Hands-on exercises in writing advertisements and creating brand narratives.
Crafting Your EPK
EPK Essentials: Crafting Your First Electronic Press Kit
Length: 60 minutes
• Who: Ideal for artists new to the concept of an EPK.
• What: This crash course introduces what an EPK is and why it’s vital for promoting your work in the professional world.
• Why: Learn how to present your creative identity to industry professionals, festivals, and media with a professional edge.
• How: A guided walkthrough of the essential components of an EPK (bio, portfolio, photos, links). Includes templates and examples.
Beyond the Basics: Polishing Your EPK for Maximum Impact
Length: 120 minutes
• Who: For artists who have a basic EPK but want to refine and elevate it.
• What: This hands-on session focuses on optimizing your content, improving visual appeal, and aligning your EPK with your brand.
• Why: Stand out in a crowded industry by ensuring your EPK is compelling and professional.
• How: Exercises on writing a standout artist bio, selecting impactful visuals, and streamlining your layout for clarity.
The Complete EPK Bootcamp
Length: 440 minutes (full-day workshop)
• Who: Artists seeking to create a professional-grade EPK from scratch or overhaul an outdated one.
• What: A deep dive into building a polished, effective EPK tailored to your artistic field.
• Why: Comprehensive, hands-on guidance ensures you leave the workshop with a finished or nearly finished EPK.
• How: Includes guided content creation, real-time feedback, and a peer-review session.
Digital Storytelling: Creating Compelling EPK Videos
Length: 120 minutes
• Who: Artists looking to add add dynamic video content to their EPKs.
• What: Learn how to create, edit, and embed compelling video reels, performances, or trailers in your EPK.
• Why: Video is a powerful way to connect with audiences and showcase your work effectively.
• How: Step-by-step guidance on scripting, filming, and editing a short video using accessible tools.
Pitch Perfect: Delivering Your EPK to Get Noticed
Length: 60 minutes
• Who: Artists ready to distribute their EPKs and make professional connections.
• What: Focuses on outreach strategies, pitching techniques, and industry etiquette.
• Why: A strong EPK needs equally strong delivery to make an impact.
• How: Mock pitches, email crafting exercises, and personalized feedback.